In acquiring things may it be tangible or not people usually need a lot of persuasion, understanding, and a clear vision what is likable and compatible to their tastes and likes.
When we shop we try to fit dresses, shirts and shoes first if it looks good on us before paying for the items.
In buying a house, we made sure to thoroughly inspect first the house and it’s surrounding before signing the check.
Even in online shopping, we meticulously examine the details of the product before clicking the buy button.
But mostly, the very first aspect that attracts one to acquire something is its appearance.
Presentation however, also made a huge difference in an appearance.
This is what a Humane Society of Utah photographer put into consideration in showcasing the personalities of the dogs in the shelter.
Guinnevere Shuster has been the social media coordinator and photographer for the Humane Society of Utah since 2013.
To draw attention to the animals at the Humane Society of Utah, Shuster use a creative approach.
Last June, she started doing photography sessions with the dogs, creating images similar to a photo booth.
“We are just always trying to come up with different ways to show the animals and attract people down to the shelter, if you will, to adopt,” Shuster said.
“You really kind of see the personality of the dog. They are much more playful and happy. Not just behind the bars, looking sad.”
A photo campaign was a good way to disperse the usual misconception of many that shelter animals are dangerous or unwanted said the Humane Society of Utah director of communications Deann Shepherd.
“A lot of the animals that come to shelter, they don’t come here because they are bad animals necessarily, the owners just aren’t able to take care of them for whatever reason,” He added.
Shuster used props, treats and noise-making toys during the photo shoots with the dogs and created a collage with four photos that captured the animal’s personality.
She’s done around 75 portraits of different dogs at the Humane Society since June 2014.
Since then, adoptions from the Humane Society of Utah have increase even though it wasn’t entirely credited to the photo campaign.
Nevertheless, Shuster said quite a few of the dogs have been adopted within 24 hours of people seeing the photos on Facebook.
The Humane Society of Utah placed a record number of animals in 2014 with 10,481 adoptions and 2,658 adoptions for 2015.
Shepherd said they plan to place even more animals in 2015.