Being a blogger and a Virtual SEO Assistant, we need to do a search engine optimization in our blog or site for it appear in search engines. Now,some of you may or may not know about SEO, however, there are some SEO terminologies that we need to know in order to fully understand how SEO work for our blogs or websites.
Let me add the fact that there are hundreds of SEO glossaries out there too, but, here are some of the Top 10 lists SEO terms that I want to share to all as I think it may be useful. SEO Professionals and newbies can benefit on this list as it can help broaden their knowledge on SEO.
1 – Crawl
(Noun) The process by which search engines retrieve content from a Website, including the criteria used to determine rates and priorities of crawl. From the perspective of an SEO, crawl can be influenced or managed through internal and external resources.
2 – Filthy Linking Rich Principle
(Noun phrase) The more links a document has accrued, the more links the document will accrue. Stated another way, the more visible a document is in search engine results, the more likely the document is to accrue links, and hence the more visible the document becomes in search engine results.
3 – Indexer
(Noun) A type of program that search engines use to update their databases with information about retrieved and parsed Web documents. You rarely see even knowledgeable SEO forum moderators and admins speak of indexers and parsers, perhaps out of a misguided concern that they will confuse people who are new to search engine optimization. Unfortunately, those new people visit the forums to learn about SEO, so teaching them the wrong terminology does them a great disservice.
4 – Influencer
(Noun) A Web site or individual whose content is deemed to be influential in adjusting search result (q.v.) rankings, usually either through the creation of new content or the placement of links to other documents. Some blogs (q.v.) can be powerful influencers.
5 – Link mass
(Noun phrase) The combination of all connected links that lead to any given page in a hypertext document collection. Absolute link mass cannot be measured. Relative link mass can be approximately measured.
6 – Naturality
(Noun) 1) A metric or measure of a range of search listings (q.v.) for a query which are not optimized to be included in the search results. A perfectly natural search result (q.v.) has a Naturality value of 1.0, reflecting the fact that none of the search listings (q.v.) are optimized for placement in the result. 2) The characteristic of being natural in the sense of not having been optimized for inclusion or ranking within a group or collection of natural, transparent, or opaque objects.
7 – Parasitical SEO
(Noun phrase) The practice of “riding coat-tails” for one’s own advantage. Parasitical SEO tactics may include: creating competitive content about well-established brands (common in affiliate marketing), injecting content onto an established Web site without the site owner’s knowledge or approval, dropping links into comments and discussions on popular blogs and forums, etc.
8 – Quality Links
(Noun phrase) A nonsense expression with no real value or purpose other than to act as a catchall for the types of links people think are better than “those other links”. Googlers use “quality links” as a subtle way of telling people to stop getting cheap spammy links. Many SEO forum moderators and admins use “quality links” in a somewhat broader but similar fashion, if only because they don’t know exactly what criteria make links good for any particular search engine but they recognize that people who are asking about linkage have a problem. Nearly everyone else seems to use the expression to refer to their (usually non-performing) backlinks. I wrote about high quality links at SEOmoz (in a post designed to rank for “high quality links” on the basis of content but the lesson passed over everyone’s head, except for Aaron Pratt who saw what I was doing right away).
9 – SERP (Acronym for Search Engine Results Page)
Everyone seems to know this acronym by now. I have always hated it even though I now reluctantly use it. SRP (search results page) would be better, since it’s all inclusive. You can have a DRP (Directory Results Page) which some people might argue should be called a DSRP (Directory Search Results Page). I still get click throughs from Yahoo! and DMOZ directory page listings (or a DLP, Directory Listings Page).
10 – Universal Search
(Noun phrase) The practice by major search engines like Ask, Google, Live, and Yahoo! of melding results from several search databases to provide the user with a more diverse selection of search listings (usually combining video, news, blog, Web, book, and other search tools). Aka Blended Search.
Got some information overload? Fear not! Just ask here and I’ll be very much willing to help you understand more about SEO and its terminologies.