Branding – the act of making your product stand out from the rest of its contemporaries. In terms of technicality, it becomes a symbol, a sign, or a design of the enterprise you are trying to sell. It is vital to businesses to establish their own brand through delivering the company’s message clearly and building up their product’s credibility.
If you think you are a newbie in this aspect of branding, there is no room for worry for you, because you there are lots of resources that you can utilize to read up on that topic.
According to various citations by different top brand consultants and based upon numerous claims, here are the top ten lists of branding books of all time; their content is evergreen, it’ll always be a bible for every marketer who would like to succeed.
10 – SocialCorp: Social Media Goes Corporate (Voices That Matter), Joel Postman
If you are in a company that is looking for a twist in its advertising strategy, you can have this book for it tackles how to benefit from the social media as your main communication tool. SocialCorp presents its readers the checklists that you need to review, as well as the analytic questions you have to answer prior to venturing out in this kind of feat for your advertising. Since a fast-paced world can really affect the status of social media with just a blink of an eye, one drawback of this book is its concepts’ limited shelf life. But that’s not the main concern for now, for at present, this is the best guide when it comes to the field of social media.
9 – The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right, Debbie Weil
The Corporate Blogging Book provides a clear-eyed look at blogging as a marketing tool. This book, although talks about blogging are stripped off from technical jargons that make it easy to read for beginners. The Corporate Blogging Book is also packed with tips on how to keep readers from coming back. Reading this book will make you realize that creating and maintaining a good blog is worth the effort.
8 – The Secrets of Successful Creative Advertising, Tom Attea
A book about creative advertising, Tom Attea provides a unique method to equip marketers to take hold of the creative process in a best possible productive way and select work that is most likely to succeed. If you want to make the kind of advertising that’s money generating—The Secrets of Successful Creative Advertising are for you!
7 – Brain Surgery for Suits: 56 Things Every Account Person Should Know, Robert Solomon
Brain Surgery for Suits will only take you an hour to read but this book provides what every account person needs to know. Although this book is written for the account person, tips and suggestions come in handy to anyone who has a client. This is a definitive, practical guide for everyone who works with clients.
6 – Brand From The Inside Out: Eight Essentials to Emotionally Connect Your Employees to Your Business, Libby Sartain and Mark Shumann
This book focuses on the core concept with an affirmative orientation toward the workforce. Brand from the Inside offers business leaders the key to creating the emotional connection between employees and the products and services the company offers. The thesis of this book is that when employees care about and believe in the brand, they’re motivated to work harder and eventually will deliver an exceptional result that is beneficial not only for the company and its employees but its customers as well.
5 – BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson
How the Best Brands Keep it Simple and Succeed offers a wealth of examples to clearly argue that less can be more. Instead of giving complex marketing theories, Allen Adamson focuses on what is essential for brand success. BrandSimple is a must-read for both veterans and novices to building and maintaining a powerful brand.
4 – Positioning: The battle for your mind, Al Ries and Jack Trout
The Battle For Your Mind may be considered out of date, but the principles are timeless and are still applicable to business today. This book is a great resource for business people because of its straightforwardness and offers insight into why positioning a product in a customer’s mind is the most important strategy in business.
3 – 22 Immutable Laws of Branding, Al Ries
The only way to stand out in today’s marketplace is to build your product into a brand. The 22 Immutable Laws of Branding provides insights and step-by-step instructions that are vital to entrepreneurs or tycoons seeking to build a dominating, world-class brand. Thus, makes this book an authority on branding presentation.
2 – A Brand Called You, Peter Montoya and Tim Vandehey
Regardless of the business we happen to be in, all of us need to understand the significance of branding. The Brand Called You is a solid guide to developing branding strategies, selling oneself stronger than one’s product, detailed how-to steps to build an irresistible personal brand that will attract customers like never before. The Brand Called You is a first-rate and highly praised resource for getting ahead in the business world.
1 – Buyology, Martin Lindstrom
Grounded in the research in Neuromarketing – the new field of marketing research that studies the reactions of people to a marketing stimulus – Lindstrom’s influence on letting people know what is behind their impulsion to buy has been validated when Time Magazine included in him the list of its 100 Most Influential People. People with a marketing background sees this book as a compulsively readable, for it sees the marketing field at a different angle. Salient points in the book introduced included the health warnings on tobacco packages that were doomed to fail, associating inclination to strong brands like that to religion, and the prediction of a brand’s failure or success through the subject’s brain waves.
Alexis Trinidad is the Outreach Coordinator for SEOteky.com and Martin Lindstrom’s brand consultant company. She believes that a good outreach made by companies will definitely pay off for branding efforts.